The hardest thing for any business owner is to capture content. There are constant stresses and pressures—managing a staff, building an inventory, maintaining financial sustainability, and casting vision—all the while, dealing with the myriad of obstacles that arise on a daily basis. And then, add in a pandemic, where COVID-19 has interrupted the yearly plans and normal business model, and it seems like the last priority on a long list of necessary issues to attend to is to take pictures and post them on Facebook and Instagram.
At the same time, for those of you who are less tech savvy and plugged into the ever-changing digital world, the whole idea of keeping up and connected feels like an overwhelming task. Insert the intern—the student, the Gen Zer, the digital native, someone who can turn something sour into something sweet. Born into a world where everything is digital, the intern can provide an answer to both the generational gap and economic austerity that you might face during this season.
When it comes to capturing content, the intern provides the most cost-effective way to push your business to the next level while removing any of the common barriers to bringing on someone new like training, experience, and fiscal capability. There is a low level of risk, as internships are temporary and bear little to no cost, while offering the possibility for growth in your business’ social presence and your staff’s understanding of social media.
