Investor group · Equity partner

Equity partners for businesses built to last.

The Smithee Group is the investor group behind Wild Type Digital and a growing family of companies. We take real stakes in the businesses we back and stay close to the work long after the deal closes.

TSG’s past clients include

  • McDonald's
  • General Mills
  • EA Games
  • Cox Automotive
  • Coca-Cola
  • Disney
  • Salesforce
  • Chase
  • eBay
  • Popeyes
  • TaylorMade
  • Signet
  • PGA
  • Kelley Blue Book
  • Autotrader
  • Serena Williams

Portfolio

Under the TSG roof.

Wild Type Digital leads the group, alongside i3 by TSG, Altfund, Quatro Fi and Seek First Resources.

Wild Type Digital

Looking for digital marketing, web design or client services?

That’s Wild Type Digital, our agency. WTD builds and markets original brands for businesses that are done blending in, and it runs on the same research-first thinking TSG was founded on.

  • Brand & messaging
  • Web design
  • Paid media
  • SEO
  • Email & social
  • Client services
Visit Wild Type Digital

Wild Type Digital is powered by The Smithee Group.

How we partner

A partner for the whole stack.

Strategy, research, marketing and operations all live under one roof at TSG. The companies we work with get every layer from one team that has built businesses of its own.

Strategy

Positioning, planning and the calls about where to grow next, from people who have started and run companies themselves.

Research

Customer insight from i3 by TSG, so big decisions start with what real people say and do.

Marketing

Brand, web, paid media and client services through Wild Type Digital, our agency.

Operations

Hiring, systems and the day-to-day structure that keeps a growing company steady for the long haul.

15+years building companies and brands
30+countries where Ben has spoken
6continents with TSG research and speaking experience
100+businesses TSG has helped grow

Let’s talk

Have a business worth building?

Tell us what you’re working on. If there’s a fit, we’ll find time to talk.