Media
Welcome to our media resource hub where you can explore a wide range of content related to digital marketing, business strategy, and emerging technology in the marketing world.
Access our collection of articles and case studies to stay informed, gain insights, and discover innovative approaches that can enhance your marketing efforts. From expert advice to industry trends, this page is designed to provide you with valuable knowledge and inspiration to stay ahead in the dynamic world of marketing.
The Visual Search Engine – How You Can Be Discovered
As social platforms emerge with new shopping capabilities and consumers turn to those platforms for product discovery, it’s more important than ever that brands and retailers are developing their digital presence across platforms. While this is true, it is important...
Why Interns Can Take Your Business to the Next Level
The hardest thing for any business owner is to capture content. There are constant stresses and pressures—managing a staff, building an inventory, maintaining financial sustainability, and casting vision—all the while, dealing with the myriad of obstacles that arise on a daily basis.
Is Your Website Hidden from People Who Are Searching for You?
Is your website showing up below your competitors when you try searching for something in your industry? If so, it’s time to emerge out of the shadows of the web and make your site more visible by embracing the power of SEO. SEO, short for “search engine...
Why Being a Human Brand Matters More Now than Ever and How To Get There
The Smithee Group believes in human brands. So much so that we believe 2020 to be “the year of the Human Brand” (click here to download our Marketing Guide Vol. 1). Meaning, to really succeed, every channel a brand has exposure in should work as limbs of one “human”...
Responding to the Coronavirus as a Business
While the coronavirus may have a negative impact on small businesses and social media, we are here to equip you in approaching social media with wisdom in uncertain times and utilizing this time wisely.
Animated Instagram Stories
Instagram Stories are creative, fun, and engaging and provide a way to connect with your audience in an authentic way. But how do you stand out on Stories now that everyone is using them?
Strategic Marketing in Today’s Digital Landscape
We all know that marketing is crucial to the success of your business – large or small – but how do you execute in a way that makes sense for your brand, community, and customers?
How To Think Like An Ad Strategist
The success of a digital advertising campaign often hinges on the ability to not only identify your audience(s), but also the strategic use of messaging and imagery to speak directly to them.
Client Success Stories
I remember the thrill of excitement. Each morning when I walked into the office, I would call out to one of our ad strategists, “What is tally today?” And each day, like the building swell of Holiday spirit toward the eve of Christmas, it grew—insurmountably.
Tips for Writing Good Hashtags
The key to writing good hashtags is planning ahead to curate a library of hashtags that you can pull from when scheduling out your content. This will allow you to have a better workflow and be more efficient with your time as a content creator. The more work you can do upfront, the more you can create quantitative, quality content.