Our approach.

TSG provides a full suite of solutions to fit your business goals. Whether you need strategic business consulting, experts to run your advertising and paid media, a full-service agency partner, or a leading qualitative research firm, we are ready to help you succeed.

About Team TSG.

What sets TSG apart from other digital resources is our unparalleled expertise in consumer research and analytics. We go beyond surface-level assumptions derived from one-dimensional “dashboard data” alone.


Our approach is rooted in providing you with consumer-centric knowledge and profound insights that truly resonate with your target market.

At TSG, we’re proud to have partnered with some of the world’s largest and most renowned brands and companies. From Coca-Cola and McDonald’s to Serena Williams and Disney, our experience speaks volumes about the caliber of service we offer. Our impressive client roster also includes Comcast, Del Monte, EA Games, General Mills, Kroger, VF Corp, Salesforce, Cox Automotive, Signet, Rio Tinto, and 100’s of other small and medium-sized businesses.

But, it’s not just about serving established industry giants. We understand that businesses come in all shapes and sizes, which is why we’ve developed tailored solutions for every stage of growth. Whether you’re still in the conceptualization phase, a promising startup, or looking to scale your operations, TSG has the expertise and resources to propel you forward.

Our TSG Digital solutions empower small and medium-sized businesses to execute top-tier digital marketing, social media, and paid advertising campaigns. By harnessing the power of these strategies, you can unlock new levels of growth and revenue.

For those seeking actionable intelligence and market research that goes beyond the surface, our TSG i3 group (Insights | Intelligence | Innovation) delivers in-depth market research and consumer insights. We’re passionate about turning information into real-world results, enabling you to make informed decisions that drive your business forward.

No matter where your business stands today, our team of global experts is ready to collaborate with you. We’re dedicated to increasing your relevance, making a lasting impact, and ultimately growing your revenues. Get in touch with us at The Smithee Group, and let’s embark on a transformative journey together.

Dynamic Path


Our Dynamic Path Advertising solution leads consumers to your business on any entry point and digital path they navigate.

Dynamic path advertising (DPA) is a proprietary digital advertising ecosystem that intuitively routes and targets users to the content they are interested in, and drives them closer to intended conversion.

DPA combines paid social media advertising, search engine marketing, programmatic display, connected TV, organic social media, email, and website tracking modules. There are many entry points and Paths a consumer can take in today’s digital ecosystem, but DPA campaigns make ensure consumers arrive at the correct junctions and ultimately at a conversion destination.