Team TSG - TSG
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Meet the Team

Team Website

When you partner with TSG, you will have a full team of experts supporting you on a daily basis.

 

Our team brings a blend of diverse experience, proven excellence, and a mindset of exploration. We are dedicated to pushing businesses out of their comfort zones and further into digital relevancy.

 

We are masters at our craft, but recognize the digital environment is constantly evolving. We are practitioners, not simply students, and our goal is to allow our clients to focus on what they do best, while we grow not only their brand, but their actual business.

 

Interested in joining the team? Check out our current opportunities here.

BENJAMIN SMITHEE – CEO

Ben Smithee is a fun-seeker with an entrepreneurship problem.

His first long-term stint, at the young age of 23, led him to create one of the earliest and most respected Millennial-focused insights and intelligence firms, where he served as CEO until he exited in 2014.

After a brief withdraw from entrepreneurship he fell off the wagon and launched The Smithee Group which focuses on helping brands strategically succeed in the age of digital everything. His clients include some of the largest and most well-known companies around the world including Coca-Cola, McDonald’s, Comcast, Del Monte, EA Games, Disney, General Mills, Kroger, VF Corp, Signet, Rio Tinto, and many more.

He has spoken to audiences around the world closing in on 20 countries, across 6 continents. He’s regarded as a go-to expert in Digital Marketing, the future of retail, and the Millennial Consumer segment. He’s the recipient of the American Marketing Association’s Marketer of the Year Award, and has been nominated as one of the Top 10 Youth Marketers in the US. Ben has hosted top-rated TV segments on WFAA’s Good Morning Texas, and The Broadcast.

While he loves helping businesses become rock-star brands and out-perform their competition, he is even more passionate about the work he does with The WarrenCenter in Dallas, which helps families and their children that have developmental delays, and his work with the Big Brothers Big Sisters Organization where he currently resides, in New York City.

Ben currently sits on the Board of Directors for the Women’s Jewelry Association, serves as President of the Board for the Big Brothers Big Sisters Young Professionals Committee, and serves as a member of the Adoptee Advisory Council for Holt International. He is an active member of Liberty Church in NYC.

Ben Smithee website

ALEXANDRA BROWN

Director of Operations

Alex’s success and approach to growing businesses has taken her from her native Australia, to London, and now NYC where she has fully embraced the expat life. Her experience leading operations in the retail, non-profit, and agency realms has provided her with extensive experience building brands, leading teams, and creating foundational principles and processes that provide a platform for businesses to grow and thrive.  Alex currently leads the operations for The Smithee Group and is a Partner in its incubator, TSG Labs, ensuring TSG stays on the forefront of technology, marketing strategy and advertising. Alex has a passion for people and a desire to see big visions succeed through strong operational diligence and discipline. You’ll usually find her with a cold-brew coffee in hand, music in her ears, and a spreadsheet on her screen.

ELISE POEANA

Brand Director

Elise is passionate about creating beautiful, warm spaces for people to feel right at home. Elise’s experience in marketing and events, has seen her plan and execute high-profile events for business and government leaders in respected venues like the United Nations. She has also coordinated global social media initiatives that connected like-minded individuals and institutions across the world. Her experience has centered around hospitality in the digital age, content creation, communication, and brand strategy. Though she may have called NYC home for the past 8 years, her southern roots (Nashville proud!) instilled a sense of hospitality and friendliness she brings with her into the digital marketplace.

PETE VÁSQUEZ 

Advertising Director

Pete has spent the last seven years in digital marketing and loves using data to story tell and move brands forward. He’s helped a variety of brands like PetSmart, Anheuser-Busch, Electronic Arts, and Oscar de la Renta build their digital presence. At the same time, Pete enjoys helping small businesses generate awareness and achieve their goals as they navigate the digital world. As the Advertising Director at TSG, he and his team ensure success, innovation, and efficiency in all TSG client portfolio’s. Originally from Long Island, Pete and his wife live in Manhattan. He’s an avid fan of all things people and sports, focusing his weekends on helping people feel connected at Liberty Church. You’re encouraged to start off conversations with Pete with: “How ’bout them Yankees?”

AUSTON COPELAND 

Advertising Strategist

Auston is a people person who loves telling stories. He brings experience from a variety of industries including, non-profits, recruiting and health technology. Auston’s varied background comes together in his digital strategies  – from operations to creative and from client relationships to campaign planning. You can find Auston in Orange County, California trying to surf and perfecting his latte art (ask him how many ways he can brew coffee at home). Outside of coffee, Auston is an avid traveler who’s been to 26 countries and lived abroad in Spain and England.

CAROLINE TRAGESER 

Account Manager

Caroline grew up a Florida native and moved to New York City in 2014. She has spent the last 6 years in Event and Project Management which has led to her current role at The Smithee Group. In the office she manages client relationships by helping ensure that their digital marketing is accomplishing their business goals and objectives. While outside the office she’s trying to remember if the show she is watching is on Netflix or Hulu.

EVELYN STETZER

Content Manager

Evelyn proudly grew up in sunny south Florida then moved to New York City to pursue a Media, Culture, and the Arts degree from The King’s College. A recent graduate, she now uses her degree and experiences from college to provide attention to detail in copywriting and aesthetic excellence in creative assets and content calendars. Evelyn enjoys finding the perfect balance of organization and inspiration to see clients’ dreams for their companies come to fruition. She also enjoys alliteration. Off the clock, you’ll find Evelyn with a journal in a Brooklyn park or singing & playing guitar at church on a Sunday. 

BRITTANY NAYLOR

Content Manager

Brittany loves dogs, horses, and long walks on the beach. Her quick wit and Journalism degree from Point Loma Nazarene University in sunny San Diego makes her your go-to gal for all things content. In all seriousness, Brittany loves to connect with people and learn about their passions. She’ll take any brand or any moment and create a captivating story. On the weekend, you’ll find her recharging with a good book.

ARTHUR LA MOTTA 

Account Coordinator

Arthur is a natural connector with strong organizational and relational skills. His passion for learning about people’s stories has taken him across the world, given him multicultural insight, and left him yearning for more. Upon graduating college with a degree in Business Management and a thirst for adventure, Arthur responded to Europe’s call and went on a 5-month voyage full of adventures, new languages, and new friends. With his heart always set on Manhattan, he found his way to the Big Apple and part of TSG’s mission.

ERIN LASHLEY

Content Manager

Erin has spent the last decade serving and working in the local community. Throughout her experience she discovered her love for telling stories that move people to action. Her analytical thinking compliments her passion for creative strategy and execution. You can usually find her filming and editing and don’t be surprised if you wind up on her IG story!

CODY GILES

Advertising Manager

Born and raised in the foothills of the Great Smoky Mountains, Cody’s small-town values have never stopped him from dreaming big. He has a passion for helping others and staying involved in his community, proudly representing what it means to be from the Volunteer State. He will graduate in the fall of 2018 with a Master of Arts degree in Brand & Media Strategy, a first-of-its-kind program developed through an elite partnership with Adobe. As an Advertising Manager, Cody ensures that all campaigns are launched and optimized for success for each of our clients. For the latest insights on performance and other data metrics, Cody is the go-to. When he’s not working with TSG or writing a literature review for class, you’ll likely find him at the nearest Apple Store marveling at all of the new tech or binge watching a new series on Netflix.

LAUREN CAMPBELL

Creative Manager

Lauren is forever wrestling with the existential question: What matters more—the way things are, or the way things look? Balancing design, aesthetic, form and function is the crux of taking something from ordinary to extraordinary. Using her background of fine arts and philosophy, coupled with her generally shrewd disposition, she works to unite these two schools of thought with practical and beautiful solutions. A Seattle native through and through, when she’s not creating well thought out designs with The Smithee Group, she’s helping others establish mental and physical brand alignment through coaching, and working on her passion project, a graphic novel tentatively named Byzantine.

STEPHANIE SHELOW

Content Manager

REBEKAH ZINK

Advertising Manager

Rebekah was raised in the suburbs of Los Angeles and finished her adolescence in scenic upstate New York, eventually leading her to the Big Apple in 2015. Being raised by a single mother of four kids (who happens to be an author) helped build Rebekah’s love for story-telling and helping others. She honed her abilities into a dual degree in publicity and fine art, and currently has 9 years of experience in graphic design and award-winning authors in the publishing industry. With these skills, Rebekah joined The Smithee Group and ensures all campaigns are launched and optimized for success. A creative at heart, you can usually find Rebekah acting, drawing, knitting, or petting cats. And most definitely drinking coffee.

ANDY KALAN

Account Manager

Andy is from Columbus, Ohio, where he served as the lead pastor of a campus church at his alma mater, the Ohio State University. While he will always be a Buckeye for life, he has always had a passion for New York City and in 2018, finally took the plunge and moved his wife and two kids here, where he eventually landed at The Smithee Group. Andy has extensive experience in running teams, customer service, and is a connector at heart. He loves nothing more than sitting across from someone and hearing their story. In his free time, you can find him exploring a new neighborhood with his family, doing something ministry-related, or in a bookstore journaling, reading, and putting the finishing touches on his novel.

MELANIE THOMPSON

Advertising Strategist

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